Technology and the cool-aid of hype

Hype is in every industry, but in technology this is even more common than in other industries. Or perhaps because technology can often be hard to understand, the lure of easy, fast, simple, and FREE is even harder to pass up. But when you buy the hype, it is likely to hurt later, so you may want to carefully consider a couple things we’re seeing become more common in technology as a whole.

With the hype of the cloud and software-as-a-service, many vendors now tout their API-driven products as the key to simple programming or online-success. Open APIs fall fall short of open source brings up some great points related to how the owner of the APIs really controls this game. If you are not in control of your platform, it leaves you to be forced into change that may not be good for you.

Another area we see this is in the use of “unlimited.” Many people get upset when their DSL or iPhone data stream is throttled, yet they happily accept (usually without reading the fine print) limitations that the many “unlimited” hosting companies offer. We think here is another train-wreck waiting to happen. While it may feel good to complain, ultimately if you run a high profile or important web site, we think having hosting that’s worthy of your site is critical. With no hidden catch.

SRI is here for those that realize there is no free lunch, that want a platform that can deliver upon its specifications, and not a gimmick that cannot possibly be attained. To put it another way, if you brought a sleeping bag inside of a “all you can eat buffet” would you really expect to eat, sleep, and live there for a few weeks while you finish your meal?

Feel free to call or email our support team if you have questions about how we compare, we’re proud of our offerings and are not afraid of unlimited.